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Social Medias vs App in 2023 using SEO and AI in plastic surgery, cosmetic dermatology and aesthetic medicine

SOCIAL MEDIAS VS APP IN 2023, USING SEO AND AI for plastic SURGERY,cosmetic dermatology and aesthetic medicine.

Author : Alain TENENBAUM, M.D ;Ph.D ;D.Sc

              Facial Plastic Surgeon
             Ex Ass.Prof of Informatics
             Webmaster and SEO  expert  at Styling Cosmetics AG-Switzerland

 dr tenenbaum short hair

Introduction 

 Articial intelligence or IA begins to change the ways to use social medias, apps, websites and to adapt the SEO ( Serach Engine Optimization) for all kind of search engines, even in the fields of plastic surgery, cosmetic dermatology and aesthetic medicine.

BEFORE AI 

Physicians were used to make their advertisement on social medias like Instagram,Facebook,Tik Tok ...as most patients are used to search for informations about procedures or their doctors on such social medias.
Unfortunately most clinics as physicians havent any websites and if they own a website, they didnt give any importance to the SEO .
Also less than 1 % of physicians or clinics own an app , even if it is the best way to increase the number of patients , to make them informed and to update infos .

IS AI DANGEROUS ?

AI can be a powerful tool in medical advertisement, but like any technology, it comes with potential risks and challenges. Here are some considerations regarding the potential dangers of using AI in medical advertising:

  1. Misleading Claims: AI-generated content can inadvertently make false or exaggerated claims about medical products or services, leading to misinformation among consumers. This can be dangerous if patients are misled into believing certain treatments or medications are more effective than they actually are.

  2. Bias and Discrimination: If AI algorithms are trained on biased data, they can perpetuate and amplify existing biases in medical advertising. This could lead to targeted advertising that is unfair or discriminatory, potentially excluding certain patient populations from accessing appropriate healthcare resources.

  3. Ethical Concerns: The use of AI to target vulnerable populations or exploit people's health concerns purely for profit motives raises ethical questions about the intentions and impacts of medical advertisements.

  4. Lack of Human Oversight: Relying solely on AI systems to create and disseminate medical advertisements without human oversight could lead to the promotion of unverified or unsafe medical products or treatments.

  5. Regulatory Compliance: Medical advertising is subject to strict regulations in many countries to protect consumers from false or misleading claims. AI-generated content might pose challenges in ensuring compliance with these regulations.

  6. Adverse Effects on Healthcare Professionals: Aggressive AI-driven medical advertisements might create unrealistic expectations in patients, leading to doctor-patient conflicts and dissatisfaction if the promised results are not achieved.

To mitigate these risks, it is essential to have proper regulations and guidelines in place for medical advertising that involves AI. Additionally, human oversight and involvement in the creation and approval of medical advertisements can help ensure accuracy, compliance, and ethical considerations are met. Transparency in disclosing the use of AI technology in advertising can also build trust with consumers and help them make informed decisions about their health.

AI,APPS,WEBSITES VS SOCIAL MEDIAS IN THE AI ERA

AI, apps, and websites have been increasingly utilized in the field of plastic surgery, cosmetic dermatology,aesthetic medicine to enhance patient experiences, improve treatment outcomes, and streamline administrative tasks. Social media, on the other hand, plays a significant role in marketing and promoting aesthetic medical practices. Let's explore how these technologies are being utilized in our practise:

  1. AI  in our practise:

    • Image Analysis: AI algorithms can analyze patient photos to identify areas of concern, recommend appropriate treatments, and even simulate potential outcomes, providing patients with a preview of their potential results.
    • Treatment Planning: AI systems can assist aesthetic practitioners in creating personalized treatment plans based on a patient's unique facial features and desired outcomes.
    • Virtual Consultations: AI-powered chatbots or virtual assistants can provide initial information to potential patients, answer common queries, and schedule appointments.
    • Skin Analysis: AI-powered devices can analyze a patient's skin condition, helping practitioners recommend suitable skincare products and treatments.

  2. Apps and Websites in Aesthetic Medicine:

    • Appointment Booking: Mobile apps and websites enable patients to easily book appointments, reducing administrative burden and improving accessibility.
    • Patient Education: Apps and websites can provide educational resources, videos, and articles to inform patients about various aesthetic treatments and procedures.
    • Before and After Galleries: Practices can showcase their work and results through online galleries, which can build trust and credibility with potential patients.
    • Post-Treatment Care: Apps can provide post-treatment care instructions and reminders to help patients achieve optimal results.

  3. Social Media in Our Practise:

    • Marketing and Branding: Aesthetic practices use social media platforms to showcase their expertise, highlight success stories, and engage with potential patients.
    • Influencer Marketing: Some practitioners collaborate with social media influencers to promote their services and treatments to a broader audience.
    • Patient Testimonials: Social media allows patients to share their experiences and results, serving as powerful testimonials for the practice.
    • Educational Content: Aesthetic professionals can share informative content, including live videos or Q&A sessions, to educate their followers about different treatments.

While AI, apps, and websites primarily focus on improving patient experience, treatment planning, and administrative efficiency, social media plays a vital role in marketing and building a brand presence for aesthetic practices. All these technological advancements contribute to a more informed and engaged patient population in the field of aesthetic medicine. However, it's essential to use these technologies responsibly, ensuring patient privacy and ethical practices are maintained throughout.

WORKSHOP
It will be demonstrated in vivo how you can use SEO and AI at the same time for a  website, insert it into an app and then share the information as best as possible in social medias .AI is useful 

  • to spell or correct the grammar of your text


  • to transform your text ( style will be different if you want your text professional,simple,elaborated, funny,formal,informal,enthusiastic) . All those cases will be shown during the demonstration
  • to create a new text
  • to adapt your text for the SEO
  • to rewrite your text for the social medias .( text will be different for facebook, twitter, linkedIn...)


 
All This is the personal method of A.TENENBAUM

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